Boutique Couture, located on Vernal Avenue in Lumiose City, is a clothing retailer that offers the game's coolest yet priciest clothing options. However, the shop is very exclusive. Trying to enter will get you stopped by a shop attendant who says you don't have enough "style." To rack up "style points", perform any of several activities in Lumiose City such as shopping, exploring, battling in restaurants, working at hotels, etc. There is no actual number to check but the more you do in the city, the more you'll earn. Eventually, your points will cross the invisible threshold, gaining you access to Boutique Couture.