Make a new team and name the new coach "John Madden". Melissa will be able to say his name during the game.
To have the announcer's call your name, you must select an NFL player's name that is in the game. For example, use "Dan" form Dan Marino and "Barber" from Tiki Barber to make a player named "Dan Barber". Note: Sometimes the announcers will only call the player's last name.